For those of you who do not follow baseball, the Yankees have a new pitcher Joba Chamberlain who has done a tremendous job as a relief pitcher. When he was introduced in the middle of the year, the coaches explained a series of complicated rules that would be used to "develop" this young star.
The rules were something like:
- If he pitches one inning one day, he cannot pitch the next day.
- If he pitches two innings one day, he cannot pitch the next 2 days.
- He will not start in the middle of an inning.
- He will appear only as a relief pitcher.
There were more rules, but you get the point. For the most part, the rules have been obeyed and the fans and the opponents have known what to expect.
Just the other day, the Yankees decided to break rule 3.
Now think ahead to the World Series. The opponents have a set of expectations about this young phenom. Imagine, if in game 7, the Yanks announce that pitcher X will start and on the day, who walks onto the mound but Joba! It would be a tremendous psychological advantage.
This post is about framing one's message. The way that one describes something that someone sees has as much or more value than the thing being observed. Sometimes the explanation will appear to contradict what one sees because the information in a movement or an activity is hidden until someone points it out.
This is the power of Veotag. We add intelligence to media and give the opportunity to frame the message.