When we choose our life's paths we do it for many reasons: we might want to help people, we might want to make money, we might want fame, the list goes on and on. I recall playing a game as a child where you chose either happiness, fame, wealth and one other quality. But still, these are games and in the practical case, we are seldom presented with opportunities to do things that matter. I can say, for myself, that we started Veotag because we thought that the ability to reach into an Audio or a Video and "see" through the table of contents what it contained would be something important - we felt it mattered.
Recently, I saw another product that I think matters. That product is the LifeStraw. This product allows people to drink water in the Third World that is polluted, may have terrible bacteria that cause cause epidemics and drink that water safely. The straw acts as a filter and removes what cannot be drunk. This will be a life-saving thing for a large class of people. This is a thing that matters and I applaud their efforts.
